39 This Book, A CEO's Journey of Entrepreneurship
1⃣Idea - The world of thinkers is full of typhoons
"A Brief History of Time" - Stephen Hawking. All common sense and laws are limited to certain dimensions.
"Mathematics: The Loss of Certainty" - Morris Kline. Mathematics is the foundation of all disciplines.
"Zero to One" - Peter Thiel. A good idea always starts with a problem.
"Out of Control" - Kevin Kelly. Thinking is both productivity and business model.
"Outliers" - Malcolm Gladwell. A different path to success.
"Free" - Chris Anderson. One of the internet mindsets.
"The Long Tail" - Chris Anderson. The second internet mindset.
"Thinking, Fast and Slow" - Daniel Kahneman. A brain-burning masterpiece.
"The Black Swan" - Nassim Nicholas Taleb. This world is actually dominated by the unpredictable.
2⃣Talent - All problems ultimately come down to people
"Pour Your Heart Into It" - Howard Schultz. There are no employees, only partners.
"How to Win Friends and Influence People" - Dale Carnegie. The pinnacle of interpersonal relationships and psychology.
"Hackers & Painters" - Paul Graham. Programmers are essentially artists.
3⃣Product - Meeting needs and imagination
"The Lean Startup" - Eric Ries. The secret of lean entrepreneurship.
"The Startup Owner's Manual" - Steve Blank. A temporary organization exploring sustainable business models.
"Business Model Generation" - Alexander Osterwalder. Simple and effective business model thinking.
"Inspired" - Marty Cagan. Creating products that users love.
4⃣Venture Capital - Legends about money, resources, confidence, desire, and ambition
"Venture Deals" - Brad Feld, Jason Mendelson. All the details about investors, term sheets, SPAs, and negotiation skills.
"Barbarians at the Gate" - Bryan Burrough, John Helyar. Entering the inner world of the financial empire.
"The Intelligent Investor" - Benjamin Graham. Looking at a company's value from an investor's perspective.
"Getting More" - Stuart Diamond. The art of negotiation.
5⃣Market & Marketing - Find them, understand them, satisfy them, and become friends
"The Crowd: A Study of the Popular Mind" - Gustave Le Bon. Understanding and respecting the power of the crowd.
"The Third Chimpanzee" - Jared Diamond. The best way to explore the world is to start with understanding human beings themselves.
"Predictably Irrational" - Dan Ariely. All the secrets about consumers.
"The Tipping Point" - Malcolm Gladwell. Looking for that legendary leverage point.
"Influence: The Psychology of Persuasion" - Robert Cialdini. Reciprocity, commitment and consistency, social proof, liking, authority, scarcity.
"Presentation Zen" - Garr Reynolds. Presentation is both art and science.
"The Magic of Steve Jobs' Presentations" - Carmine Gallo. People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
6⃣Management - Remember, there are no ready-made standards and answers here
"Rework" - Jason Fried. Simple is always the most effective.
"36 Strategies for Entrepreneurship" - Sun Taoran. Cannot fully agree, but absolutely cannot ignore the truth.
"The Hard Thing About Hard Things" - Ben Horowitz. Answers to those unanswered questions on the road of entrepreneurship.
"Creating Facebook" - Wang Huai. Why Silicon Valley, why Facebook.
7⃣Self-Accumulation - Learn from great people, successful and unsuccessful people, ideals and reality
"Long Walk to Freedom" - Anthony Sampson. The glorious years of freedom, struggle, and idealism.
"Steve Jobs" - Walter Isaacson. Those who are crazy enough to think they can change the world, eventually do.
"The Innovator's Dilemma" - Clayton Christensen. Disruptive innovation.
"Hatching Twitter" - Nick Bilton. Where there are people, there is a world.
"The Everything Store" - Brad Stone. Insight into the rise and establishment of business empires.
"The Great Defeat" - Wu Xiaobo. The only lesson people learn from history is that people never learn any lessons from history.
"Wild Growth" - Feng Lun. The spiritual journey of the development of Chinese private enterprises.
"Full of Ideals" - Feng Lun. The spiritual journey of the development of Chinese private enterprises.